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2024 ANNUAL REPORTCANOLA COUNCIL OF CANADA | 2024 ANNUAL REPORT 2 MORE RESILIENT TOGETHER For nearly 60 years, the Canola Council of Canada has forged a spirit of collaboration across the full canola value chain – from those who grow the crop to those who market and deliver canola products. In 2024, Canadian canola was called upon to meet some tough and unanticipated challenges by building on the combined strengths of our industry.3 ROOTED IN RESILIENCE THE YEAR AT A GLANCE 1 Based on preliminary Canadian Grain Commission data 2 Statistics Canada 3 Canadian Grain Commission MMT= Million Metric Tonnes All statistics are for 2024 calendar year. 2024 RESULTS 2025 TARGET 3-YEAR AVERAGE (2021-2023) Exported Seed8.4 MMT 1 12 MMT7 MMT Domestic Processing11.4 MMT14 MMT9.7 MMT Acres (seeded area) 22 million 2 22 million21.9 million Yield 36 bu/acre 2 52 bu/acre35.4 bu/acre Production17.8 MMT 2 26 MMT17.4 MMT Oil Content (average of No. 1 Grade) 42.6% 1 Maintain global competitiveness in oil content (10 yr average = 43.7% 3 ) 42.2% 3 Saturated Fat Content6.7% 1 Global leadership position in oil saturated fat content 6.7% 3 Meal Crude Protein Content (oil-free, 12% moisture basis) 40.8% 1 Increase protein availability by target species (10 yr average = 38.9% 3 ) 40.5% 3 OUR STRATEGIC PRIORITIES Sustainable, Reliable Supply Meeting growing global demand for Canadian canola while increasing the economic and environmental benefits of every acre Differentiated Value Demonstrating the quality characteristics of canola seed, oil and meal Stable and Open Trade Creating a trade environment that allows the industry to attain maximum value for canola GROWING ECONOMIC IMPACT Canola’s contribution to the Canadian economy has more than doubled in the last 10 years, according to the latest independent analysis released in October 2024. TOTAL IMPACT ON THE CANADIAN ECONOMY * Total economic impact of canola on the Canadian economy (billions) GROWTH OVER THE LAST DECADE Livestock benefits Biofuel production Port activities Bottling & packing Food end uses Transportation Processing & refining Elevation Growing canola & developing seed *Annual averages for the period 2020/21-2022/23, including direct, indirect and induced impacts 2012/132015/162020/212021/222022/23 60 50 40 30 20 10 0CANOLA COUNCIL OF CANADA | 2024 ANNUAL REPORT 4 Charles Fossay Manitoba Canola Growers Association NOMINATED BY THE WESTERN GRAIN ELEVATOR ASSOCIATION Trevor Veenendaal G3 Canada Limited CCC second vice chair Justin Nanninga Alberta Canola Dean Roberts Canadian Canola Growers Association CCC vice chair NOMINATED BY LIFE SCIENCE COMPANIES Chris Anderson DL Seeds Ed Schafer SaskOilseeds Tracy Lussier Louis Dreyfus Company Gabe Afolayan Cargill Ltd. Ryan Law Bunge Kevin Wright Archer Daniels Midland Company Jeff Cockwill Viterra Jennifer Marchand Cargill Ltd. Kris Grant Parrish & Heimbecker Tessa Ritter * Viterra CCC chair *Currently on parental leave Brent Collins BASF Tyler Groeneveld Corteva Agriscience CCC finance and planning chair NOMINATED BY CANOLA GROWER ASSOCIATIONS NOMINATED BY THE CANADIAN OILSEED PROCESSORS ASSOCIATION PARTNERSHIP ACROSS THE VALUE CHAIN 2024 BOARD OF DIRECTORS5 ROOTED IN RESILIENCE OUR 2024 CORE FUNDERS OUR 2024 FINANCIAL SNAPSHOT WHERE OUR CORE FUNDING COMES FROM 1 $2,333,967 Provincial Grower Groups Assessment 1 Based on the CCC 2024 budget HOW IT’S ALLOCATED 1 Use of core funds by priority area $1,762,943 Sustainable Supply $1,823,300 Exporters and Processors Assessment $1,652,868 Industry Leadership $25,500 Affiliate Memberships $494,772 Utilization $684,328 Life Science Companies Assessment $956,513 Public Affairs and Competitiveness SUSTAINABLE SUPPLY Includes canola production and innovation, and canola research INDUSTRY LEADERSHIP Includes convening the board and membership, communications, convention, government relations and association management PUBLIC AFFAIRS AND COMPETITIVENESS Includes market access, trade, policy and programs development, and advocacy UTILIZATION Includes global canola brand maintenance and targeted promotion to export markets Detailed financial reports can be viewed on our website: canolacouncil.org/about-us/financial-reportsCANOLA COUNCIL OF CANADA | 2024 ANNUAL REPORT 6 PRIORITY: TAKING ACTION ON VERTICILLIUM STRIPE An important role of the CCC is to bring the value chain together to tackle agronomic challenges – particularly those that are emerging across the Prairies. A good example in 2024 was the canola sector’s response to verticillium stripe. Because this soil-borne disease is relatively new to canola, there is still much to learn about its biology, impact and management strategies. Joining forces with researchers, grower groups and government staff, the CCC has been overseeing verticillium stripe research and keeping the value chain informed. We have continued to share the latest information on scouting, identification and testing through presentations, workshops, videos, Canola Watch, Canola Encyclopedia and the Canola Research Hub. These efforts took another step forward in 2024 with the newly formed Verticillium Stripe Steering Committee, which is helping the industry focus its collective response where it will have the greatest impact. Committee members representing growers, researchers, seed developers and crop protection companies were actively engaged throughout the year, taking stock of the most pressing knowledge gaps and research. Scouting for verticillium stripe can be tricky because the symptoms resemble blackleg. In 2024, events like CanoLAB and disease scouting workshops helped growers and agronomists spot the difference. RESILIENCE KNOWLEDGE IN ROOTED Innovation, together with continuous pursuit of improved cultivars and agronomic practices, has helped make Canada the world leader in canola production. Through the CCC, the value chain continually expands the industry’s collective understanding of how to make the crop more productive, profitable, sustainable and resilient, even in a challenging year like 2024. SUSTAINABLE, RELIABLE SUPPLY7 ROOTED IN RESILIENCE DELIVERING TIMELY AGRONOMIC ADVICE Before, during and after each growing season, the CCC deploys information and resources to help gain the upper hand against potential yield robbers. This year, growers faced variable moisture conditions in the spring and high temperatures during flowering, as well as pest management challenges throughout the season, including flea beetles, cutworms, verticillium stripe and blackleg. Agronomic challenges vary widely throughout canola growing regions. By utilizing a variety of tools, from digital campaigns to e-newsletters, we're able to deliver timely, targeted information about local risks and management strategies. These vehicles encourage recipients to visit and use the CCC’s online resources, including Canola Watch and Canola Encyclopedia, which provide a well-stocked toolbox of science-backed information and decision-making tools. This year, targeted information campaigns highlighted several topics of interest including managing flea beetle risks, tips for containing herbicide-resistant kochia and learning how to distinguish verticillium stripe from other diseases like blackleg. CCC members, agronomists and other trusted advisors helped amplify CCC’s agronomic messages though their own communications channels, generating nearly 25,000 web sessions to resources on canolacouncil.org. Targeted information campaigns helped growers take action on top agronomic challenges at the most opportune times. 97 MEDIA STORIES in print and on radio, generated by targeted information campaigns 161,029 VISITS to CanolaWatch.org for timely agronomic updates 114,844 VISITS to CanolaEncyclopedia.ca, the complete guide to growing canola 28 MORE PROJECT SUMMARIES added to CanolaResearch.ca, a one-stop database for canola science SHARING AGRONOMIC KNOWLEDGE 8 TOOLS available at CanolaCalculator.ca to inform decisions ranging from seeding rates to combine settings A new sclerotinia tool on CanolaCalculator.ca helps assess risk during canola bloom and make timely, informed decisions. The tool was built following extensive collaboration with researchers and testing with agronomy partners. More than 200 participants gathered in Saskatoon for Canola Week, while 200 more joined virtually. CANOLA COUNCIL OF CANADA | 2024 ANNUAL REPORT 8 CONNECTING IN PERSON Even in this digital age, nothing builds understanding and sparks new ideas quite like group discussions and hands-on learning. In 2024, CCC agronomy specialists presented at various workshops and field days, often in partnership with provincial grower groups and other organizations. Important training for agronomists was provided through the CanoLAB program, a series of spring events held in Alberta, Saskatchewan and Manitoba. The CCC teamed up with researchers across the Prairies to provide agronomists with the latest information on disease identification and best management practices for blackleg, clubroot, sclerotinia and verticillium stripe. From December 3-5, Canola Week brought together representatives from across the value chain to discuss a range of topics and issues currently impacting the industry, from agronomic challenges and successes to the latest canola innovations. The Canola Discovery Forum portion of Canola Week continued to provide a unique opportunity to help prioritize research topics and encourage alignment across the value chain. This year, the day featured a deep dive into nutrient management. CCC agronomy specialist Courtney Ross (left) leading a CanoLAB session. ENCOURAGING ADOPTION OF 4R PRACTICES In its final year, the CCC’s Canola 4R Advantage initiative was fully subscribed, delivering financial incentives to growers who were initiating or advancing 4R Nutrient Stewardship on canola acres. Through demonstration plots, field days, webinars and in-field training, the initiative also increased the value chain’s collective expertise in 4R practices. As an additional benefit, over the two years of the program, the number of 4R-designated agronomists nearly doubled, increasing from 262 to 523. 9 ROOTED IN RESILIENCE FEEDBACK FROM THE FIELD No one is more connected to local growing conditions, practices and challenges than the farmers and agronomists dealing with them in real time. Their input is vital to informing CCC’s services. In 2024, we conducted a survey of 300 agronomy providers across the Prairies, focused on integrated pest management advice, yield challenges for canola and use of agronomy resources. When asked to identify the biggest yield risk factors over the next five years, their top answer was temperature stress, followed by herbicide-resistant weeds and drought. The survey results also showed that agronomy providers see nutrient management as a path to increased production. In a post-harvest survey, we also checked in with 500 canola growers. This input will help identify key agronomic concerns, track progress on best management practices and shape knowledge transfer activities going forward. ADVANCING CANOLA RESEARCH In 2024, the CCC continued to play a key role in coordinating and administering canola research projects while building industry consensus on research priorities. This year, 13 new projects received funding from the Canola Agronomic Research Program (CARP), which is supported by Alberta Canola, SaskOilseeds, Manitoba Canola Growers and other funding partners. A new round of research also got underway through the Canola AgriScience Cluster, a government/grower/industry partnership. Over five years, these 17 AgriScience Cluster activities will span 4R nutrient management practices, genetics, yield improvements, input optimization and enhancing understanding of the positive impact of canola meal in dairy cow and aquaculture diets. As research is completed, the findings are widely shared through the Canola Research Hub, Canola Encyclopedia and the annual science edition of Canola Digest, as well as at events for agronomists, growers, agri-business and the international research community.Next >